22 November 2008
PIMA tackles thorny ethical issues
21 September 2006
Te Waha Nui Online
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Journalism Training Organisation executive director Jim Tucker will tackle thorny ethical issues as one of the speakers at the two-day Pacific Islands Media Association (PIMA) conference opening tomorrow.
The case of serial interview-inventor John Manukia, a Pacific Islands journalist, stunned media last year and sparked industry soul-searching.
Many smaller Pacific media organisations will also be featured at this year's conference hosted at AUT University tomorrow and Saturday.
PIMA chairman John Utanga says there are many small Pacific Island media organisations, especially in Auckland.
"We all know about Tagata Pasifika and Niu FM, but there are a lot of community-based Pacific media that don't really get a look in," says Utanga.
Utanga says PIMA wants to pay respect to the "pioneer types" of Pacific media such as the Samoana newspaper in South Auckland and Radio Samoa.
"We're taking a bit more of a backward look and bringing everyone up to scratch," he says.
This is ironic since this year's conference theme is Pasifika Media: Our Future.
The theme was chosen as new, web-based, digital media will be widely discussed at the conference.
Utanga says Pacific Island people in the media need to learn to make the most of the internet, because it's cheaper to operate and reaches a broader audience.
The conference will feature an array of guest speakers from the New Zealand Herald Online's Neil Sanderson to Kalafi Moala, owner of Lali Media Group.
Moala will fly from his home in San Francisco to speak at the conference about his newspaper, Taimi 'O Tonga, which has previously been banned in Tonga.
His newspaper is now distributed in Tonga, New Zealand, Australia, and North America - the latter region having the fastest growing readership.
Associate Minister of Pacific Island Affairs Luamanuvao Winnie Laban will open the conference.
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